Half Serious uses game mechanics to reinvent engagement

Half Serious designs custom engagement solutions for your digital experience using game mechanics, social tools and applied behavioral psychology (the science that’s interested in what makes people behave a certain way).

We are not experts in your industry. We are experts at creating engaging (even addictive) experiences leveraging your industry expertise to ensure business alignment.

Does it mean creating a game out of my product or service?

No (or yes). Depending on the intention of the designer, the game flavor can be completely undetectable or obvious. Generally, people immersed in gamified experiences will not describe themselves as engaging with a game.

Half Serious has designed and implemented solutions for the following applications:

  • Workforce management
  • Enterprise Collaboration Management
  • Enterprise Change Management
  • Energy Efficiency (teaching it and influencing behaviors)
  • Stimulation of innovation
  • Self Improvement (gym attendance)
  • Marketing and Public Relations
  • Financial literacy